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May
12

What is Scoville?

Author // Mike Kalil

If you've ever used Foursquare, you might've been getting emails lately from your friends on the social network inviting you to join Scoville. The invitation email says the Scoville team is coming up with “new ways to explore cities.” Only available to Foursquare members, the private beta allows users to “get a sneak peak at what we're doing and be the first to test our new features,” the email reads.
what is scoville

If you join, you'll be able to sign in using your Foursquare credentials and will be encouraged to invite your friends to join. After you log in, you'll see a screen that says:

“Welcome to Scoville! The place to remember, share and discover places you love. Every week, on Tuesday, you can share the best places you've been to, that's #toptuesday! Based on your #toptuesday, we'll recommend you great new places to discover.”

Users can create “Likeboxes” to share their favorite places, including restaurants, bars, movie theaters, American restaurants and fitness centers. To add a place to the Likebox, a user must have already checked in at it using Foursquare. The meaning behind the name: the Scoville scale measures the spiciness – or piquance – of chili peppers.

Users are encouraged to share their favorites with their friends and followers on Facebook and Twitter. To unlock his or her city, a user must invite enough friends to the network. It's unclear what happens once a city is unlocked.

Obviously, Foursquare is attempting to build out its service to better compete which Facebook Places, which was launched in August 2010. Scoville's user base appears to be relatively small at the moment, and there has been very little coverage of the service. There seems to be some confusion on how to use the site properly. Interestingly, the developers behind Scoville apparently haven't been able to secure www.scoville.com yet, since it is currently for sale.

Scoville's LinkedIn company profile describes the service as “a location-based recommendation engine on steroids with a simple mission: every week, discover at least one new awesome place in your town.” It says the service uses “small geo-located signals such as Foursquare check-ins to reinvent the way we explore cities.” According to the profile, Scoville was founded in 2010, is privately held and has between 1 and 10 employees. As of today, it has just over 400 likers on Facebook.

If you haven't gotten an invite, you can still sign up at www.goscoville.com.

Have you used Scoville? Do you find it useful? Comment below!

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