LandCare Associates, a landscaping supply company based out of Madbury, New Hampshire, required a website overhaul that not only strengthened their brand, but also allowed for major structural changes required to implement a large-scale SEO campaign.
The old LandCare website suffered from a rather severe lack of content given the sheer amount of landscaping stones, sands, and other products they carry. The tagline “The most natural stone north of Boston” needed to be reflected in their site, while maintaining a user-friendly interface both for Internet surfers and the LandCare staff alike.
The designers at Danconia Media met with the LandCare team over several rounds of pizza to ensure our vision matched theirs, and then developed a robust, colorful site built upon an easy to use content management system (CMS). This CMS is license-free, saving LandCare from costly annual fees, and is extremely user-friendly so the LandCare staff can manage their own content, imagery, and slideshow messaging.
Additionally, our SEO copywriters devised a plan to increase LandCare’s visibility in search engine ranking profiles across the New Hampshire and southern Maine seacoast for the products they carry, as well as other geo-targeted locations within the company’s delivery zones. LandCare’s SEO campaign is ongoing. Check out the site at www.landcareassociates.com.
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