Danconia Media Blog
At Danconia Media, we spend a lot of time researching marketing and web design trends so we can always stay current. Most of what we encounter is written for industry professionals, not regular businesspeople. This blog is meant to help business owners and managers seeking marketing and design information free of jargon. If you'd like to recommend topics for us to cover, please shoot us an email.
If your site's traffic is plummeting today, you're not alone. Google has unleashed a new algorithm update that targets sites that deploy spam tactics such as keyword stuffing and link schemes. In a blog entry posted yesterday, Google said the update is intended to weed out sites that "use techniques that don't benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be...ranked."
If you're wondering whether CiviCRM will ever be available for WordPress, the answer is: Yes! CiviCRM 4.4 for WordPress is in its beta3 stage of development, according to a recent post on CiviCRM.org. A stable release is expected in the near future. This is great news for organizations that prefer WordPress over Joomla and Drupal.
Radio advertising isn't as powerful as it once was, but it's still an effective way to reach reasonably targeted demographics. Before you spend a dime on the medium, though, having a solid web presence is essential. If your site is clunky or your online visibility is weak, your radio ads could wind up benefiting your competitors more than you.
If you've been holding out on upgrading to the new Twitter interface, you no longer have any choice in the matter. The classic Twitter interface has been officially replaced by what the service calls New Twitter.
Reaching out to the media is a cost-effective way to spread the word about your enterprise. There are lots of paid and free press release distribution sites where you can submit your news, but most of them are fly-by-night services that aren't worth your time.
Here's a list of the best press release submission sites. If you have any recommendations, let us know in the comment section!