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Frequently Asked Questions

What does “Danconia” mean anyway?

Danconia Media is named for Francisco d’Anconia, a central character in the epic 1957 novel Atlas Shrugged written by Ayn Rand. At over 1,000 pages, it takes a while to read. It’s worth it though. For more information, click here.

What kind of services does Danconia Media offer?

We offer design and marketing solutions that can be tailored to just about any business or organization you can imagine. Our services include web site design, advertising campaigns, traditional and online marketing campaigns, search engine optimization (SEO), social network marketing campaigns, executive business card design, trade show booth display design, branding, logo design, web portal engineering and management, intranet engineering and direct mail design and writing, among many others.

What makes Danconia Media different from other NH web design and marketing firms?

We’re different in many ways. The biggest difference, though, is that Danconia Media was founded by businesspeople with decades of experience in sales. For us, everything revolves around making the sale. A new web site or marketing campaign is of no value if it doesn’t boost your sales figures. With that said, we also staff professional web designers, programmers and writers. We insist on perfection in everything we do.

Why should I invest in marketing at a time when my business is struggling financially?

Marketing and advertising are not needless expenses. By not investing in marketing your business, you’re actually losing money in the long run. As Thomas Jefferson once said: “The man who stops advertising to save money is like the man who stops the clock to save time.” If your business is struggling, this is the time to fine-tune your marketing strategies.

How much do your web design and marketing solutions cost?

It varies. We offer affordable marketing and design solutions for businesses of all types and sizes. Aside from being affordable, our solutions pay for themselves over and over again in the long run, as all effective marketing campaigns do. For a free quote, contact us today by calling (603) 529-8175.

I have a web site, but I’m not getting any more phone calls than before. What’s going on?

It’s essential to have a web site, but even the most advanced webwork will do you no good if no one can find it. If you want more people to see your web site, you need it to be properly optimized for search engines. At Danconia Media, we offer search engine optimization (SEO) services that increase your exposure by deploying tactics that make your site rank highly for relevant keywords that people type into major search engines like Google, Yahoo! and MSN.

My business doesn’t have a web site. Does it really need one?

Absolutely. Practically everyone logs online to find goods and services without thinking twice about it. There’s a whole generation of young adults who’ve had the Internet in their lives for as long as they can remember. The days of computers and Internet services being luxuries are long gone; they are necessities. The World Wide Web is no longer a novelty, and the world will never be like it was before the Internet boom of the 1990s. If you want to stay in business, just being in the phonebook is not going to cut it. No other way around it.

What kind of SEO techniques does Danconia Media use?

SEO tactics fall into two categories: white hat and black hat. We focus on the former. While black hat SEO strategies are meant to manipulate search engines through spamming, white hat SEO campaigns utilize honest techniques to better the odds of a site’s content being seen by the people it will benefit most. Of course, for an SEO campaign to make a difference, the web site being promoted must be worth visiting.

How long will it take for Danconia Media to get my web site up and running?

That depends on a variety of factors. First, the scope of the project must be considered. A basic web site can be launched in a few days, but a complex site with hundreds of pages will obviously take a bit longer to finish. As a NH web design company, we’re well known for our efficiency.

How long will it take for me to see the benefits of a new web site or a marketing campaign?

It depends. Our web design and marketing solutions are long-term, not overnight fixes. And, of course, the best web site or the most strategic marketing campaign will only truly work if a company’s services are worthwhile.

I’m a small business owner. How am I supposed to compete with larger companies when their marketing and advertising budgets are so much bigger than mine?

While you may have less money to invest in marketing, there’s still no reason you can’t compete with bigger companies if you provide quality products and services. At Danconia Media, we offer extremely targeted marketing solutions that are fitting for small and medium-sized companies. That means our campaigns are more likely to reach the people you’re trying to reach.

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