WINCHENDON, Mass., Feb. 1, 2009 – Saloom Furniture Company, a manufacturer of premium contemporary, country and transitional dining furniture, has launched a completely overhauled Web site and rebranding to match the quality and style of its products.
The site – located at www.saloom.com – was designed by New Hampshire-based Danconia Media using a highly user-friendly content management system (CMS) that Saloom plans to use to maintain it in-house. It features a robust cataloging system that allows staffers to add, remove and modify products and categories with minimal training.
The enhanced Internet presence allows Saloom to more effectively market its dining tables, chairs, bar tables, counter tables and case pieces to potential customers and vendors online. Using the site, visitors can easily find samples of Saloom's wide variety of furniture styles and find an authorized dealer in their areas. Danconia also produced hundreds of pages of content crafted to rank highly on major search engines like Google, Yahoo! and Bing.
“We've always felt that we had a powerful story to tell – of high quality, American-made, custom-order dining furniture – but our Web site was 10 years old, built in-house, and didn't give us the visibility on the Internet that we needed,” Becki Gould, Saloom's marketing director, said. “We felt that, if consumers discovered our products, we could sell them on the quality craftsmanship and design, and direct them to the retail store, which would ultimately lead to increased sales.”
She added: “We hired Danconia Media for our redesign because we felt they had a proven track record of success at good Web site design and a special strength in search engine optimization that was critical to this project.”
As part of the package, Saloom also received a redesigned logo and high-end business cards to match its new branding. During the design process, Danconia made sure to produce collateral that would appeal to Saloom's varying target consumers, whose tastes range from rustic to modern to anywhere in between.
“We enjoyed the challenge of bringing together Saloom's varied style offerings into one branding package,” William Sweeney, Danconia's vice president, said. “We're confident that our solution will ultimately lead to increased revenues for Saloom.”
Saloom, based in Winchendon, was founded in 1982 by Peter and Linda Saloom. Originally run out of a basement, the company now has two factories with 100,000 square feet of manufacturing space and products distributed throughout the United States and Canada. The company has four main product lines: Saloom New England, New Castle, City Scapes and Gardner Contemporary.
About Danconia Media
Danconia Media is a full-service Web design and marketing firm that takes a unique approach to both online and traditional campaigns. Specialties include business Web design, search engine optimization, Internet marketing, social media marketing, direct mail, graphic design, logo design, corporate business card design, trade show display design, email marketing and copywriting. For more information, call (603) 529-8175 or visit www.danconia.com.
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Strafford Nutrition Meals on Wheels has launched a new Web site donated as part of Danconia Media's grant program specifically geared toward Granite State nonprofits and charities. The site – located at www.straffordmealsonwheels.org – was built using a highly user-friendly, open-source content management system (CMS) that the organization can now use to maintain it in-house. The design was headed by Danconia's Becky Gallant, who made sure the site's content would be easy for elderly visitors with poor vision to read and navigate.
