Danconia Media Blog

At Danconia Media, we spend a lot of time researching marketing and web design trends so we can always stay current. Most of what we encounter is written for industry professionals, not regular businesspeople. This blog is meant to help business owners and managers seeking marketing and design information free of jargon. If you'd like to recommend topics for us to cover, please shoot us an email.


Google local listing ads: The beginning of the end for free local listings?

Google has launched a new advertising platform geared toward businesses targeting consumers in their local areas. The program, which is rolling out in the San Francisco and San Diego areas, differs from Google Adwords in that businesses are charged a flat monthly fee based on their categories and locations rather than having to shell out dollars for every visitor who clicks their ads.Google Local Ad
The listings will appear above unpaid local listings when users conduct searches as well as in Google Maps. With the listings, advertisers get a basic ad displaying their company's information, address and contact details, a unique phone number that Google will use to track calls and regular reports on conversion. It's unclear what the pricing will be for businesses in New Hampshire and New England, but it'll likely be based on search volume.

Make no mistake about it. This is clearly a first step toward Google doing what we've expected they would for years: charging local businesses for inclusion in the first page of search results. For now at least, small businesses with tiny marketing budgets can have some visibility in Google by creating and maintaining listings in the Google Local Business section. Now, we suspect, that section of free local results will continually be phased out in favor of paid listings. It might not be tomorrow, but it'll happen. If you're a business owner, it's important to not rely on something that may soon be irrelevant, even if it is free for the time being.

It's not all about Google: Why focusing on only one search engine could hurt your business

Author // Administrator

Bing-Logo-BlackThe news that Microsoft and Yahoo! plan to join forces to compete with Google makes it clear that SEOs can no longer concentrate on obtaining high rankings on just one search engine. Google has long dominated the search marketplace, but there are still other search engines that, if you properly optimize for them, will drive relevant traffic to your site. And while Google may be on top now, the company is only a decade old and there's no telling what the future holds for it. It probably won't happen tomorrow, but consumers may very well jump ship if Microsoft/Yahoo! develops a superior product.

The latest statistics from Hitwise, an Experian company that tracks Internet traffic, show that Google's marketshare is at 71.42 percent, far ahead of Yahoo!'s 17.18 percent, Bing's 8 percent and Ask's 2.47 percent. When Microsoft's Bing becomes Yahoo!'s default search engine, the two companies will presumably have roughly 25 percent of the marketshare. Obviously, ignoring a quarter of the market is not a wise business decision, especially when there's evidence that its gaining headway. So far, Microsoft has done a good job at piquing the public's curiosity about Bing, and SEOs have praised the relevancy of its results.

Writing effective press releases that help SEO

Author // Mike Kalil

Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial than posting worthless releases all over the place and Digg'ing and StumbleUpon'ing them with your multiple accounts.


Using Twitter's Search Function to Your Company's Advantage

Author // Mike Kalil

twitter_logo_125x29As you're surely aware, there's been a lot of hype surrounding the microblogging site Twitter lately, but what might be its coolest feature is being largely overlooked by the media: its ability to tell you what people all over the world are saying right this second. Never before has it been so easy to gain real-time insight into what people are saying about anything from products, businesses, current events and life in general.

PPC vs. SEO: Which one's the smarter investment?

Author // Mike Kalil

It seems that small and medium-sized businesses are finally coming around to the fact that they must invest in Internet marketing if they want to stay competitive. But too many of them dedicate most or all of their resources into Pay-Per-Click (PPC) campaigns that fail to lead to inbound sales leads and wind up costing much more than they generate.

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