Danconia Media Blog
At Danconia Media, we spend a lot of time researching marketing and web design trends so we can always stay current. Most of what we encounter is written for industry professionals, not regular businesspeople. This blog is meant to help business owners and managers seeking marketing and design information free of jargon. If you'd like to recommend topics for us to cover, please shoot us an email.
Written by Mike Kalil
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25 June 2009
Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial than posting worthless releases all over the place and Digg'ing and StumbleUpon'ing them with your multiple accounts.
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12 June 2009
As you're surely aware, there's been a lot of hype surrounding the microblogging site
Twitter lately, but what might be its coolest feature is being largely overlooked by the media: its ability to tell you what people all over the world are saying right this second. Never before has it been so easy to gain real-time insight into what people are saying about anything from products, businesses, current events and life in general.
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Written by Mike Kalil
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23 April 2009
It seems that small and medium-sized businesses are finally coming around to the fact that they must invest in Internet marketing if they want to stay competitive. But too many of them dedicate most or all of their resources into Pay-Per-Click (PPC) campaigns that fail to lead to inbound sales leads and wind up costing much more than they generate.
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Written by Mike Kalil
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09 April 2009
If you're in marketing, it's hard to go even a few minutes these days without hearing about social media. Some marketers make it out to be the ultimate solution, while others question the point of it all and call it useless. Like most things, the truth lies somewhere in the middle. While social media marketing can be a good way to augment existing branding efforts, it won't do much good on its own.
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Written by Mike Kalil
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25 March 2009
We at Danconia Media see our fair share of web sites every day. Some of them are good, while others are on the embarrassing side. Many times, small and medium-sized businesses recruit amateurs to design their web sites. Sometimes, business owners decide to design their sites themselves using web publishing software. As a result, many of their sites include elements that are likely to turn visitors away by giving them an inaccurate reflection of their professionalism.
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