Web Design and Marketing Tips - Danconia Media Blog
At Danconia Media, we spend a lot of time researching marketing and web design trends so we can always stay current. Most of what we encounter is written for industry professionals, not regular businesspeople. This blog is meant to help business owners and managers seeking marketing and design information free of jargon. If you'd like to recommend topics for us to cover, please shoot us an email.
| 03 June 2010
If your site has seen a decrease it traffic in the past month, it may be because of a Google algorithm update that's been dubbed “Mayday" by the search community. The change, which took effect around the beginning of May, especially impacted large sites that get a sizable amount of their traffic from so-called long-tail queries. While some sites have been impacted minimally by the change, other webmasters have been reporting near-catastrophic drops in traffic.
Matt Cutts, head of Google's webspam team, says the tweak “changes how we assess which sites are the best match for long-tail queries.” The algorithm update went through a vetting process, according to Cutts, and it is not tied to the long-awaited infrastructure change known as “Caffeine.” At Search Engine Land, former Googler Vanessa Fox noted: “Before, pages that didn't have high quality signals might still rank well if they had high relevance signals. And perhaps now, those high relevance signals don't have as much weight in ranking if the page doesn't have the right quality signals.”
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